His theory is based on the study of social speech. He analyzed how the discourse works within the society and how this produces the meaning and the sense of the discourse.
He took the linguistic and re-take to Charles S. Peirce.
On his book “The social semiotics” (1987), he affirmed that the social speech is text, i.e. a present conjuncts into he society, which are compound of diverse meaningful materials such as writing and image, image and word, writing, image and sound, etc.
The text is a speech operation in which there is the production process, i.e. the discourse that every time has a description shape of a operative conjuncts,
The social production of the meaning is integrate by a productive system in which there are an articulation among production, circulation and uptake, and within them exists two possible lectures: the production process (production grammar) it is the creation or production of the speech, it is the how is it produce? and the uptake process (recognition grammar) which is the reception of this speech, this both are developed in different conditions, it is the how the society read it and how we perceived the discourses and they are circulating among a infinite chain of social speeches.
The prints are proprieties of a discourse that is related to the process of social production. There are kind of traces such as appreciation, interpretation, ideological from who produces the speech. It is a “textual package”, in a social description in which Verón explains that there is a “pluralism of prints which depend of different determination levels.” (Verón, 1987) beyond of common levels which are semantic (analysis and explanation of the signs within the society through semiotics or communication), syntactic (Formal systems or grammar; analyze the signs relation among them, it is part of semiotics), and pragmatic (analyzed the concrete social communicative ways and strategies, with the aim of discover the laws that govern them and establish their general characteristics. Relation sign-interpretant.)
Consequently, The discourse analysis consists in describing prints that production conditions have left into the speech and they are the responsible about the meaning and sense of the discourse. In other hand, the tracks are properties of speech that relate to their own conditions of social production. To talk about marks in the case of significant properties whose relationship either with the conditions of production or the recognition, is not specified. Those conjuncts never will be identic because of the social conditions of each one. For example, the alphabet (mark), and those turn on tracks of words in conjunct with a derteminate conditions.
He took the linguistic and re-take to Charles S. Peirce.
On his book “The social semiotics” (1987), he affirmed that the social speech is text, i.e. a present conjuncts into he society, which are compound of diverse meaningful materials such as writing and image, image and word, writing, image and sound, etc.
The text is a speech operation in which there is the production process, i.e. the discourse that every time has a description shape of a operative conjuncts,
The social production of the meaning is integrate by a productive system in which there are an articulation among production, circulation and uptake, and within them exists two possible lectures: the production process (production grammar) it is the creation or production of the speech, it is the how is it produce? and the uptake process (recognition grammar) which is the reception of this speech, this both are developed in different conditions, it is the how the society read it and how we perceived the discourses and they are circulating among a infinite chain of social speeches.
The prints are proprieties of a discourse that is related to the process of social production. There are kind of traces such as appreciation, interpretation, ideological from who produces the speech. It is a “textual package”, in a social description in which Verón explains that there is a “pluralism of prints which depend of different determination levels.” (Verón, 1987) beyond of common levels which are semantic (analysis and explanation of the signs within the society through semiotics or communication), syntactic (Formal systems or grammar; analyze the signs relation among them, it is part of semiotics), and pragmatic (analyzed the concrete social communicative ways and strategies, with the aim of discover the laws that govern them and establish their general characteristics. Relation sign-interpretant.)
Consequently, The discourse analysis consists in describing prints that production conditions have left into the speech and they are the responsible about the meaning and sense of the discourse. In other hand, the tracks are properties of speech that relate to their own conditions of social production. To talk about marks in the case of significant properties whose relationship either with the conditions of production or the recognition, is not specified. Those conjuncts never will be identic because of the social conditions of each one. For example, the alphabet (mark), and those turn on tracks of words in conjunct with a derteminate conditions.
El estudio de la semiosis, es entonces es el estudio de los
fenómenos sociales en tanto procesos de producción de sentido.
Contrato de lectura.
NIVEL DE FUNCIONAMIENTO
NIVEL DEL ENUNCIADO: ‚qué se dice? NIVEL DE LA ENUNCIACIÓN: cómo se dice? |
contenido modalidades del decir |
Semiotics ...
It is a relationships network between the product and its production. Semiotic is a relationship system between the discourse and its "other".
Pierce base ...
firstness: posibility order
secondness: order of events in the rough, singularities.
thirdness: law order, reason order.
secondness: order of events in the rough, singularities.
thirdness: law order, reason order.
Verón' speech theory
"The significant dimension of social phenomena", which includes a network of infinite meaning bacause every speech needs the presence of another speech for its production."
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For example:
taking to account the principals of Verón, analyze the following video. |
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First of all, we can see some marks such as the bugs sounds, colors, textures, etc. but they become in traces when we see the whole context and social conditions, and turn on the idea.
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The publicity company named "bird box" made this shirt film "wildebeest" with the aim to "question how far you should go to prove a point.".
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Min 0:49 Verón's analysis.
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Summary of Verón's theories
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